Learn with Salesforce : EEB101 training material for 100% pass

Last Updated: Sep 10, 2026

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Salesforce EEB101 Exam Syllabus Topics:

SectionObjectives
Topic 1: Data Management- Data structures
  • 1. Lists vs Data Extensions
    • 2. Segmentation and filtering
      • 3. Subscriber data import methods
        Topic 2: Email Marketing Fundamentals- Email marketing concepts
        • 1. Deliverability basics
          • 2. Subscriber management
            • 3. Opt-in / opt-out mechanisms
              Topic 3: Content Creation- Content Builder usage
              • 1. Email creation and templates
                • 2. Dynamic content and AMPscript basics
                  • 3. Content blocks and personalization
                    Topic 4: Tracking & Reporting- Performance analysis
                    • 1. Open/click tracking
                      • 2. Bounce and unsubscribe metrics
                        • 3. Reporting tools
                          Topic 5: Email Sending & Automation- Send processes
                          • 1. Triggered emails
                            • 2. Send definitions and classification
                              • 3. A/B testing
                                - Automation tools
                                • 1. Journey Builder basics
                                  • 2. Automation Studio overview
                                    • 3. Data and file activities

                                      Salesforce Email Essentials (EEB101) Sample Questions:

                                      Question #1

                                      What does Exact Target do to help protect your data when you log in? Choose 2

                                      • A. Authenticate your browser
                                      • B. Enter your username and password
                                      • C. You must choose a long password with multiple characters.
                                      • D. Click Send Activation Email button
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A,D  🗳️

                                      Question #2

                                      Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the "Transactional" CAN-SPAM requirements.
                                      What feature should the marketer use?

                                      • A. Send Definition
                                      • B. Delivery Profile
                                      • C. Send Classification
                                      • D. Sender Profile
                                      Reveal Solution  Discussion  0

                                      Correct Answer: C  🗳️

                                      Question #3

                                      What are some things you should automate as an email marketer?

                                      • A. Automate a welcome program.....use automatic email marketing drip campaign and tie in social channels like Facebook and Twitter.
                                      • B. Capitalize on Cross-sell and upset opportunities. Send email receipts or online transaction confirmations and include offers in those.
                                      • C. Automate Cart Abandonment Campaigns, integrate web analytics and email marketing systems to run campaigns based on behavior.
                                      • D. Implement Customer satisfaction programs.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A,B,C,D  🗳️

                                      Question #4

                                      What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?

                                      • A. Send Flow
                                      • B. Preview and test
                                      • C. List Detective
                                      • D. Test Send
                                      Reveal Solution  Discussion  0

                                      Correct Answer: B  🗳️

                                      Question #5

                                      Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.
                                      Which three strategies will help improve NTO's email deliverability? Choose 3 answers

                                      • A. Purchase lists from companies that guarantee users have opted In.
                                      • B. Ensure the spam complaint rate is between 1% and 3%.
                                      • C. Authenticate email sending to distinguish it from spammers.
                                      • D. Purge old or Inactive email addresses.
                                      • E. Encourage subscribers to add the company's sending domain to their address books.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: C,D,E  🗳️

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