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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?

A) Individually share each asset with the other business unit in Content Builder.
B) Move the content into the Shared Content folder in Content Builder.
C) Create and share a new folder for the assets in Content Builder.
D) Switch to Classic Content to move the assets into the Shared Content folder.

2. A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this.
Which strategy should be used?

A) List Detective
B) Website Signups
C) Single Opt-In
D) Double Opt-In

3. Which feature can be included in a content box? (Choose 3)

A) Forward to a Friend
B) Content Detective
C) Facebook Like
D) Microsites
E) Social Forward

4. How can you tell the marketing cloud that an email is commercial or transactional?

A) Associate a transactional send classification to the email
B) Check the commercial email checkbox
C) Check the Transactional checkbox
D) Associate a commercial send classification to the email

5. Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

A) Active Audiences
B) Lists and Data Extensions
C) Data Extensions
D) Lists

Solutions: