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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2)

A. Upload CSV with Migrated Subscriber Keys to All Subscribers.
B. Purge the current records and carry on with new keys sourced from Sales Cloud.
C. Get existing records updated with new keys sourced from Sales Cloud instance via a Services agreement.
D. Continue as normal, as Marketing Cloud contact models will dedupe keys by Email Address.

Question 2

A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect. The trigger is on a Custom Object called ' Shipments ' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2)

A. The Shipment object requires a Lookup to Lead or Contact.
B. There is a hierarchical relationship from Contact to Shipment.
C. An Apex Trigger is created on the Shipment object.
D. The Shipment object is on the Account Related List.

Question 3

Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity is required in the automation?

A. Data Extract Activity
B. SendLog Extract
C. Report Definition Activity
D. SQL Query Activity

Question 4

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase within the last six months. Customers are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

A. Salesforce Entry Event > Query Activity > Automation Studio Activities
B. Query Activity > API Event > Automation Studio Activities
C. Import Activity > Decision Split > Journey Activities
D. Query Activity > Data Extension Entry Source > Journey Activities

Question 5

Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.

A. Google Analytics 360
B. Web Analytics Connector
C. Audience Studio
D. Data Studio

Solutions: