Last Updated: Aug 23, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Order Management and Fulfillment | 18% | - Describe integration with third-party ad servers and systems - Configure order items and fulfillment workflows - Describe the order decomposition process - Manage order lifecycle and status tracking |
| Sales and Order Capture | 22% | - Configure products, bundles, and promotions using Industries CPQ - Describe order management capabilities - Configure guided flows for sales processes - Describe the lead-to-order process |
| Audience and Inventory Management | 13% | - Configure rate cards and pricing models - Describe programmatic and direct sold inventory - Describe inventory management and availability - Configure audience segments and targeting criteria |
| Media Planning and Proposal Management | 22% | - Configure inventory and ad placement products - Configure media plans and rate cards - Describe the proposal creation and management process - Manage proposal approval workflows |
| Billing, Invoicing, and Revenue Management | 10% | - Describe billing and invoicing processes - Describe revenue recognition and reporting - Explain integration with ERP and financial systems - Configure billing schedules and rules |
| Media Cloud and Salesforce Industries Basics | 15% | - Describe the Media Cloud architecture and component relationships - Describe the purpose and capabilities of Media Cloud - Identify Media Cloud products and bundles - Explain how Media Cloud integrates with other Salesforce clouds |
1. A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and Google Ad Manager (GAM). They want to have a complete view of their media plans using dashboards.
Which system integration provides built-in dashboards to integrate with the ASM application?
A) Tableau
B) Marketing Cloud Intelligence
C) Google Data Studio
D) CRM Analytics
2. What does "Check Availability" do during media plan creation?
A) checks the schedules of the campaign plan team
B) checks the availability of the ad server
C) makes sure that resources to work on creatives are available
D) checks the ad space and capacity availability in the ad server'
3. Which permission set license should a consultant consider using when planning to allow for internal users to leveragemanagementfeatures such as "360 view of the costumer and sales cycle", "visualizations of the key relationship including agencies and contract", and "digital contract lifecyclemanagement?"
A) subscriber lifecyclemanagementPSL
B) advertising salesmanagementPSL
C) omniStudio Admin
D) communications cloud digital experience user PSL
4. Aclient is currently using manual processes and spreadsheets for selling ads and creating media plans and insertion orders. The client has selcted media cloud advertising sales management along with the industry CPQ and industries order management for this purpose. Their orders need to be actived on an ad server for which there is no current pre-built integration available from ASM, although there are APIs available. When using ASM, where should a consultant start an interface to an ad server, so orders can be submitted to the ad server?
A) flow builder
B) insdustries CPQ
C) industries order managment
D) custom apex
5. A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business, track sales orders, and measure effectiveness of advertising. They have decided to use Advertising Sales Management (ASM) applicationlicenses. However, they are unsure about the additional products they need to purchase. Which two mandatory add-on products should a consultant recommend in this scenario?
A) sales cloud
B) digital process automation
C) industries order management
D) marketing cloud intelligence
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A,C |
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