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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data. How should they connect the data?

A) Data Relationships
B) Contact Configuration
C) Entry Source Data Extension
D) Data Designer

2. A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email addresses receive which emails. What functionality could be used to accomplish this?

A) Recent Email Send Report
B) Data Views
C) Tracking Extract
D) Send Log

3. Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

A) Transactional Messaging API
B) Multi-Step Journey with an API Event entry source
C) Triggered Send Definition
D) Single Send Journey with an API Event entry source

4. Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communications.
NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.
Which solution should the consultant implement?

A) User-Initiated Send Definition with User-Initiated Send Definitions
B) A Multi-Step Journey with Data Extension/Automation entry source
C) A Multi-Step Automation with User-Initiated Send Definitions
D) A File Drop Automation with Filtered Data Extensions

5. Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK. In which two ways should this segment be created?

A) Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
B) Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
C) Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
D) Using Automation Studio, query the _MobilePushDemographics Data View and save this to a data extension.

Solutions: