Learn with Salesforce : AP-216 training material for 100% pass
Last Updated: Sep 08, 2026
No. of Questions: 122 Questions & Answers with Testing Engine
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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Overview and Key Concepts | 12% | - Define Marketing Cloud Personalization - Identify use cases for Marketing Cloud Personalization - Describe the platform architecture and components - Explain the difference between Real-Time and Batch modes |
| Campaigns and Experiences | 24% | - Build experiences using drag-and-drop editor - Implement decision logic and rules - Set up triggers and response handling - Create and manage campaigns - Create and test campaign variations - Configure audience targeting and segmentation |
| Reporting and Analytics | 12% | - Interpret engagement and conversion data - Create and customize reports - Analyze campaign performance metrics - Navigate and use the Reports dashboard |
| Implementation and Configuration | 16% | - Set up and configure the Web Media Manager - Implement JavaScript beacon and tag management - Set up data collection and event processing - Configure campaign areas and zones - Configure user and visitor authentication |
| Audience Management | 16% | - Create and manage segments - Use profile attributes and engagement scoring - Build audience criteria and filters - Implement catalog-based recommendations - Configure dynamic audience membership |
| Administration and Governance | 20% | - Manage integrations with Marketing Cloud - Understand compliance and security considerations - Implement data governance policies - Monitor system health and troubleshooting - Manage user roles and permissions - Configure system settings and preferences |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
A. Exclusion
B. Booster
C. Variation
D. Ingredients
Question 2
How does IS define web template?
A. An area on your site that a developer has configured.
B. The events and behavior of what will be captured on the websites
C. A repeatable framework used to create a web campaign
D. A google Chrome Extension
Question 3
Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?
A. Catalog Items
B. Einstein Decisions
C. Einstein Recipes
D. Promotions
Question 4
Which ingredient shows a vistor products or content based on a "people like me" algorithm?
A. Similar Items
B. Co Browser
C. Collaborative Filtering
D. Trending
Question 5
If you want to compare the completion of two objectives based on a filter, what report would you use?
A. Visitor behaviour report
B. Goal completion report
C. Referring sources report
D. Goal comparison report
Solutions:
| Question 1 Answer: B | Question 2 Answer: C | Question 3 Answer: A,C | Question 4 Answer: C | Question 5 Answer: D |
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