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| Section | Objectives |
|---|---|
| Data Ingestion and Data Modeling | - Data model objects and harmonization - Data sources and ingestion methods |
| Identity Resolution and Unification | - Identity resolution rules - Unified customer profile concepts |
| Salesforce Data Cloud Fundamentals | - Data Cloud value and use cases - Core concepts and architecture |
| Segmentation and Activation | - Segmentation logic and audience building - Activation to Salesforce and external systems |
| Data Governance and Privacy | - Data privacy and compliance concepts - Security and data access controls |
Question 1
A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?
A. Increase the number of matching rules.
B. Change reconciliation rules to Most Occurring.
C. Include additional attributes in the existing matching rules.
D. Reduce the number of matching rules.
Question 2
A rideshare company wants to send an email to customers that provides a year-in-review with five "fun" trip statistics, such as destination, distance traveled, etc. This raw data arrives into Data Cloud and is not aggregated at source.
The company creates a segment of customers that had at least one ride in the last 365 days.
Following best practices, which solution should the consultant recommend in Data Cloud to personalize the content of the email?
A. Include related attributes in the activation for the last 365 days.
B. Create five calculated insights for the activation and add dimension filters.
C. Use a data action to send each ride as an event to Marketing Cloud Engagement, then use AMP script to summarize this data in the email.
D. Use a data transform to aggregate the statistics and map them to direct attributes on Individual to include in the activation.
Question 3
Northern Trail Outfitters unifies individuals in its Data Cloud instance.
Which three features ca e consultant use to validate the data on a unified profile?
Choose 3 answers
A. Profile Explorer
B. Data Actions
C. Query APL
D. Identity Resolution
E. Data Explorer
Question 4
A customer has a requirement to receive a notification whenever an activation fails for a particular segment.
Which feature should the consultant use to solution for this use case?
A. Flow
B. Dashboard
C. Activation alert
D. Report
Question 5
What does the Source Sequence reconciliation rule do in identity resolution?
A. Identifies which data sources should be used in the process of reconcillation by prioritizing themost recently updated data source
B. Sets the priority of specific data sources when building attributes in a unified profile, such as afirst or last name
C. Includes data from sources where the data is most frequently occurring
D. Identifies which individual records should be merged into a unified profile by setting a priority forspecific data sources
Solutions:
| Question 1 Answer: A | Question 2 Answer: D | Question 3 Answer: A,D,E | Question 4 Answer: C | Question 5 Answer: B |
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