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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

A) The majority of NTO's subscriber base is in the United States.
B) Each email consumes five super messages when sending below a certain threshold.
C) Mobile Push was enabled by mistake, which consumes Super Messages when not in use.
D) A multiplier is applied to each SMS message based on the destination country

2. A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?

A) Sends Account Send Summary
B) Email Performance by Attribute
C) Dynamic Content for Triggered Sends
D) Impression Tracking for Triggered Sends

3. Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?

A) Selected SFTP folder
B) Safehouse
C) Original SFTP folder
D) Target Data Extension

4. A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?

A) Select 'Identity Verification'
B) Select 'Enable Audit Trail Data Collection'
C) Deselect 'Enable Username and Password for Web Services'
D) Deselect 'Exclude API Users From Password Expiration'

5. Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?

A) A triggered message to send an email as soon as a customer completes a purchase.
B) A scheduled automation to send emails to customers who made a purchase daily.
C) A user -initiated message to send an email to customers who made a purchase daily.
D) A file drop automation to send emails to customers who have made a purchase.

Solutions: