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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used toaccommodate this setup?

A) Wait Activity
B) Scheduled Automation
C) Triggered Automation

2. Northern Trail Outfitters (NTO) notices that some of itsunsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?

A) Profile Center Unsubscribe
B) List Unsubscribe header
C) Universal Unsubscribe

3. Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

A) Email Performance Dashboard
B) JourneyPerformance by Email Dashboard
C) Email and Journey Overview Dashboard

4. Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get thisinformation to refine to its sending methods?

A) Email Performance by Domain
B) Email Sends by User
C) Recent Email Send Summary

5. Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update shouldbe implemented to the automation to process the fries as they are received while minimizing network?

A) Implement an API to start automation with every file transfer.
B) Replicate the automation and schedule mem to execute server eight hours
C) Replace the Schedule with File Drop and use a filename pattern

Solutions: