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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?

A) The prospects will not unmatch the rule and no new actions will be applied.
B) The actions will reapply to prospects who match the new rule criteria.
C) The rule will unapply actions to prospects who no longer match the criteria.
D) The prospects will be marked as unmatching the updated rule.

2. Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers

A) Manually editing the Opportunity In Marketing Cloud Account Engagement
B) Viewing the Opportunity in Opportunity Reports
C) Manually deleting the Opportunity in Marketing Cloud Account Engagement
D) Referencing the Opportunity in automation rules

3. How can an action be applied to a prospect who views a specific page of a website?

A) Through page actions
B) Through scoring
C) None of the above
D) Through automation rules
E) Through completion actions

4. A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?

A) Email Template A should have been deleted after creating the copy.
B) The user should have made Email Template A the primary template.
C) The metrics would be attributed to Email Template B.
D) An email template's metrics do not change after the template is used one time.

5. What is a good way in Salesforce to verify that a record is syncing to a prospect in Marketing Cloud Account Engagement?

A) The first and last name fields are not empty
B) The lead/contact URL in Salesforce contains "Marketing Cloud Account Engagement"
C) The Marketing Cloud Account Engagement URL field is not empty
D) The Marketing Cloud Account Engagement sync checkbox is checked

Solutions: