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Last Updated: Sep 10, 2026
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Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Intelligence Platform Fundamentals | - Administration and Security
|
| Topic 2: Reports and Activation | - Report Types
|
| Topic 3: Data Integration and Configuration | - Data Ingestion
|
| Topic 4: Data Harmonization and Data Model | - Data Classification
|
| Topic 5: Data Visualization and Dashboards | - Filters and Drill-Downs
|
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
* Data Stream C was set as a 'Parent', and the 'Override Media Buy Hierarchy' checkbox is checked What should the Data Updates Permissions be set to for Data Stream B?
- A. There is no difference, all permissions will have a similar effect given the scenario.
- B. Update Attributes
- C. Inherit Attributes and Hierarchies
- D. Update Attributes and Hierarchies
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A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the data follows a naming convention as shown below:
Facebook Ads Naming Convention - Campaign Name:
Camp|D_CampName#Market_Objective#TargetAge_TargetGender
Twitter Ads Naming Convention - Media Buy Name:
Market|TargetAge|Objective|OrderID
' Google Ads Naming Convention - Media Buy Name:
Buying Type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization 'Center.
In addition to the previous details, the client provides the following data sample:
Logic specification:
If a value is not present in the Validation List, return "Not Valid"
If a value is not present in the Classification File, return "Unclassified".
If the Harmonization center is used to harmonize the above data and files, what table will show the final output?
- A.
- B.
- C.
- D.
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Which two statements are correct regarding the Parent-Child configuration?
- A. Parent-Child configurations can cause performances issues
- B. Parent-Child allows sharing both dimensions and measurements
- C. Parent-Child links different tables based on shared key values
- D. A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.
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A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.
Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:
"Day" - "Created Date"
"Opportunity Key" + Opportunity Key
"Opportunity Stage" - Opportunity Stage
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?
- A. 3
- B. 2
- C. 1
- D. 0
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Source 3:
Via the harmonization Center, the Client has created Patterns and applied a classification rule using source 2.
While performing QA, you have spotted that the final value of clicks for Product Group Ais 10, where it should've been i5.
How can an implementation engineer fix this discrepancy?
- A. Uncheck the "Case Sensitive" checkbox in the data classification
- B. Upload both source 1 and 3 to the same data stream type in order to be able to generate Patterns from them.
- C. Toggle the 'Structure Compliant' OFF.
- D. Leave the "Case Sensitive" checkbox in the data classification unchecked
Explanation: Only visible for Exam4Labs members. You can sign-up / login (it's free).
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