Topics of AdWords Fundamentals Exam

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• Measurement and optimization
• Introduction to AdWords
• Ad formats
• Campaign and ad group management
• Account management
• Managing multiple accounts
• Budgets and bidding
• Keyword targeting
• Language & location targeting
• Performance, profitability, and growth

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AdWords Fundamentals Certification Path

• Create a Google Partners account.
• Pass one of the other five Google AdWords exams with an average of 80% score or more.
• Pass the Google AdWords Fundamentals exam with an average of 80% score or more (100 questions, 120 minutes)

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