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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Ronnie has created an image ad for her design business. When she searches Google, however, she's not seeing the image ad displayed in the search results' sponsored links. Ronnie thencreates a text ad for Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again - which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search results as part of the other ads?

A) Her image is probably too big to be used in the Google search listing.
B) Her image is probably in a .gif format; images must be in a .jpg format.
C) Her image ad will only appear in the Google Content Network, not in Google Search.
D) Her image ad must first be approved by Google before it'll show in the Google Search resul ts.

2. You're reviewing a campaign you've created for your company with your manager. The manager is curious about the budget setting on the campaign's tab. What does the budget value mean?

A) It's the amount you're comfortable spending for Google AdWords each month.
B) It's the amount you're comfortable spending for Google AdWords each day.
C) It's the maximum amount you'll spend for one click on your ad.
D) It's the amount you're comfortable spending for Google AdWords each week.

3. Oliver is managing the Google AdWords account for his company. He has created a daily budget of $20 for a CPC campaign. Oliver discovers that Google may allow up to 20 percent more clicks than his daily budget allows. Based on this information, what is the most Oliver could pay in a 30day billing cycle?

A) It depends on the number of clicks on his ad
B) $720
C) $20
D) $600

4. Which of the following policies prohibits advertising if the business model is deemed unacceptable according to AdWords Terms and Conditions?

A) Content policies
B) Editorial and format policies
C) Link policies
D) Quality policies

5. How often does Google calculate a quality score?

A) Once
B) Daily
C) Hourly
D) Every time a keyword matches a search query

Solutions: