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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.

A) You cpload changes to AdWords at any time.
B) You can store and navigate one or more accounts.
C) You can work offline on your Mac or PC.
D) You can perform advanced searches and edits.

2. Beth is new to Google AdWords and she's creating a new ad. Beth is confused about what type of keyword targeting should she be using in her ad. She wants to use the keyword Indiana corn, but wants to make certain that people are really searching for Indiana corn or something close to it. Which matching type would you recommend to Beth?

A) Negative match keyword targeting
B) Exact match keyword targeting
C) Broad match keyword targeting
D) Phrase match keyword targeting

3. How many characters are Google AdWords clients allowed to use in their destination URL?

A) 35 characters
B) There is no limit, as the destination URL doesn't show in the advertisement.
C) 75 characters
D) 1,024 characters

4. Henry has created an ad for a sales event at his business. His headline reads 'Huge Sales Event!!!' and his content for the ad reads 'All Cars and Trucks are on Sale This Weekend!' What problems will Google AdWords have with this ad, based on this headline and content?

A) Henry can only have one exclamation point.
B) Henry cannot advertise cars in Google AdWords.
C) Henry can only have one exclamation point per line.
D) Henry cannot use upper case letters in the content area.

5. Sam has created a Google AdWords advertisement for his consignment clothing store in San Francisco. Sam wants to make certain that his ad catches people's attention. Which of the following examples would be permissible for Google AdWords policies?

A) Best Clothes!
B) New 2U Clothes
C) G-o-o-d-c-l-o-t-h-e-s
D) Newly Used Clothes!

Solutions: