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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. What term does Google use to describe the Return on Investment for Google AdWords campaigns?

A) Return on Traffic
B) Return on Ad Investment
C) Return on Ad Spend
D) Return on Ad Campaign

2. Henry is a Search Engine Marketing consultant to several clients. He's working with one client that Henry believes needs to optimize their website. The client is using Google AdWords with some success, but the result and cost-per-click could be better. The client doesn't understand why they should optimize their website in order to get better results of Google AdWords. Which of the following reasons is the best reason to optimize a website in relation to Google AdWords?

A) An optimized website will receive a better quality score.
B) An optimized website will receive more conversions.
C) An optimized website will receive a better landing page.
D) An optimized website will help organic search results.

3. Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate?

A) Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab.
B) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Opportunities tab.
C) Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well.
D) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab.

4. Robert is experimenting with the Google Website Optimizer but doesn't understand how the tool works. Which of the following best defines how the Google Website Optimizer works?

A) The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site.
B) The Website Optimizer tool will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.
C) The Website Optimizer tool will scan Robert's website to see where the users are bouncing, where the users are spending more time, and other statistics about the user activity on Robert's website. With this information he can make adjustments for a better ROI.
D) The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site. Once the site has been modified, Google will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.

5. Marty has hired you to create conversion tracking for his website. Marty's website allows people to sign up for a free newsletter, download a tryout version of their software, and purchase the software. Marty would like to use conversion tracking for all of these events. Is this possible?

A) No, it is not possible to track conversion on multiple events.
B) Yes, you can generate a conversion tracking code snippet for each of these actions.
C) Yes, you can track these events by using the Google Analytics'_trackPageview function.
D) No, you are limited to track conversions for newsletter signups or sales.

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