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GCCC Strategic Communication Management Professional Sample Questions:

1. What is the main advantage of in-house communication resources for a company?

A) In-house communication professionals are more accessible and familiar with the organization's culture, products, and services.
B) An in-house communication team is more cost-effective than relying on external resources.
C) An in-house communication team can handle large-scale projects when needed.
D) In-house communication professionals are more fluent in all skills, crafts, and technologies of communication.

2. What is the difference between a communication strategy and a communication plan?

A) A strategy is a more focused document that outlines the communication for a specific project or initiative; a plan is a more comprehensive document with in-depth considerations and analysis.
B) A strategy supports communication for an organization or a significant initiative or issue; a plan has less analysis and generally focuses on deliverables and a work plan.
C) They are the same, and the terms are interchangeable.
D) It does not matter which term is used as long as the document considers both internal and external communication.

3. Which action is MOST important in a leader's role for effective communication with employees?

A) Provide information and feedback on individual performance only during formal reviews.
B) Make information available so employees have the essential information to do their jobs effectively.
C) Ensure all communication flows through the executive leadership.
D) Provide organization information that is approved by executive leaders.

4. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective, long-term response to the criticism?

A) Aggressively push back against criticism.
B) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
C) Demonstrate to stakeholders how their concerns are being addressed and employing multiple feedback methods.
D) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.

5. Strategic alignment as a core concept in reputation management is defined as the degree of:

A) Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.
B) Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents.
C) Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.
D) Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.

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