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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Consent13%- Consent data model
  • 1. Consent preference records
    • 2. Platform consent objects
      - Consent record management
      • 1. Managing and updating consent records
        • 2. Creating consent records
          - Consent collection
          • 1. Consent banners on external pages
            • 2. Consent banners on marketing landing pages
              - Consent management concepts
              • 1. Consent in customer engagement
                • 2. Consent and compliance requirements
                  Topic 2: Platform Setup & Governance13%- Marketing Cloud Next environment setup
                  • 1. Data 360 provisioning
                    • 2. Core Org Edition requirements
                      • 3. Marketing Data Kit installation
                        • 4. Permission sets
                          - Business Units and governance
                          • 1. Content and user governance
                            • 2. Business Unit requirements
                              • 3. Roles and Enhanced CMS Workspaces
                                - Domain authentication and authorization
                                • 1. Branded and authenticated email delivery
                                  • 2. Domain authorization
                                    • 3. Self-service domain authentication
                                      Topic 3: Analytics & Performance Insights8%- Marketing data and insights
                                      • 1. Surfacing marketing data across Salesforce
                                        • 2. Marketing performance insights
                                          - Reporting and analytics
                                          • 1. Pre-built dashboards
                                            • 2. Matching dashboards to reporting requirements
                                              Topic 4: Campaign Design, Flow Orchestration & Content30%- Flow orchestration
                                              • 1. Automated business processes and messaging
                                                • 2. Flow configuration settings
                                                  • 3. Trigger conditions
                                                    • 4. Flow elements and logic
                                                      • 5. Flow types
                                                        - Landing pages
                                                        • 1. Landing page configuration
                                                          • 2. Landing page components
                                                            - Personalization
                                                            • 1. AMPscript
                                                              • 2. Content variations
                                                                • 3. Merge fields
                                                                  • 4. Handlebars
                                                                    • 5. Repeaters
                                                                      - Activation templates
                                                                      • 1. Contact point value selection
                                                                        • 2. Activation template configuration
                                                                          - Personalized messaging data
                                                                          • 1. Adding customer data to messaging content
                                                                            • 2. Selecting appropriate data sources
                                                                              Topic 5: Data Modeling, Identity Resolution & Segmentation25%- Data 360 data model
                                                                              • 1. Customer data activation
                                                                                • 2. Data objects and Data Model Objects
                                                                                  • 3. Connecting and harmonizing customer data
                                                                                    - Consumption and entitlements
                                                                                    • 1. Data 360 consumption-based entitlements
                                                                                      • 2. Marketing automation consumption
                                                                                        • 3. Platform usage optimization
                                                                                          - Identity Resolution
                                                                                          • 1. Unified customer profiles
                                                                                            • 2. Linking multiple data sources
                                                                                              • 3. Identity Resolution configuration
                                                                                                - CRM data ingestion and activation
                                                                                                • 1. Audience segmentation and activation
                                                                                                  • 2. CRM objects and records
                                                                                                    • 3. Content personalization using CRM data
                                                                                                      • 4. Actionable Lists
                                                                                                        Topic 6: Agentforce & AI Innovation11%- Predictive AI
                                                                                                        • 1. Selecting appropriate predictive AI features
                                                                                                          - Conversational messaging
                                                                                                          • 1. Customer engagement
                                                                                                            • 2. Response handling
                                                                                                              • 3. Ongoing interactions across messaging channels
                                                                                                                - Marketing agents
                                                                                                                • 1. Audience segmentation
                                                                                                                  • 2. Automated campaign creation
                                                                                                                    • 3. Content generation

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