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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Account Administration | - Manage user roles and permissions - Monitor account usage and health - Configure security and compliance settings |
| Responsys Data Model | - Create filters, segment groups, seed groups - Manage contact lists, supplemental tables, profile extension tables - Describe Responsys data model |
| Integration: Interact Connect | - Manage data synchronization - Describe Data Gateway setup - Configure Interact Connect integration |
| Initial Configuration & Deliverability | - Set global account and deliverability settings - Manage bounce processing, spam feedback loops - Perform IP warm-up and ramp-up - Configure domain branding and delegation |
| Programs | - Configure triggers, rules, and actions - Monitor and optimize program performance - Design multi-step automation programs |
| Multi-Channel Campaigns | - Set up email, SMS, and push campaigns - Manage cross-channel consistency - Configure subscription management |
| Campaigns and Forms | - Create and deploy marketing campaigns - Build and manage web/mobile forms - Configure conversion and tracking |
| Reporting and Analytics | - Analyze campaign performance metrics - Create custom reports - Access standard reports and dashboards |
| Responsys Personalization Language (RPL) | - Implement dynamic content - Write basic RPL expressions - Debug RPL syntax and logic |
| Creating and Managing Content | - Build responsive email and mobile content - Use assets and templates - Implement personalization with RPL |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?
- A. <document="${//all content/. . /acme_marquee.htm}">
- B. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
- C. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
- D. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
Correct Answer: B 🗳️
Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design acampaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?
- A. Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
- B. During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
- C. The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
- D. When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
Correct Answer: A 🗳️
You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
- A. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
- B. Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
- C. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
- D. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
Correct Answer: B 🗳️
There was an issuewith the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?
- A. In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
- B. In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
- C. In the export wizards, under the Source section, select the option "Comma delimited".
- D. In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
Correct Answer: B 🗳️
You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?
- A. ! assign
- B. /assign/
- C. <# assign>
- D. ?assign?
Correct Answer: C 🗳️
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