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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Select JSON Result in the Container Settings.
B) Select JSON Return Tag in the Campaign Settings.
C) Add phint ret=js to the CoreTag.
D) Deploy the JSON Return Tag.

2. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on popularity of products.
B) Classify user actions based on products and offerings.
C) Classify user actions based on the customer lifecycle.
D) Classify user actions based on broad categories.

3. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Granularity of taxonomy categories
B) Total volume of categories that they anticipate in their taxonomy
C) Offline file structure and content
D) Exact number of users that will be classified into each category

4. Which of these is a common use case for the Recency setting?

A) To hide older audiences and users that are no longer as valuable for targeting
B) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
C) To extend data delivery beyond the default period for the audience
D) To prioritize delivery of the most recent users in an audience

5. What is the reason to use batch versus real-time SDT?

A) If you want user data sent without authentication
B) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
C) If you want user data transferred directly to your server
D) If you want to receive user data as it is collected on users via HTTP POST or GET requests

Solutions: