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Last Updated: Sep 10, 2026
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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Activation and Reporting | - Reporting and analytics insights - Data activation workflows |
| Implementation and Configuration | - Site and server data collection methods - Tagging and BlueKai integration |
| Audience Management | - Segment creation and management - Category and taxonomy configuration |
| Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
| Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?
- A. Dynamic creative optimization | flat fee
- B. Social | real-time bidding
- C. Site optimization | flat fee
- D. Media targeting | cost-per-stamp
- E. Search | % of spend
- F. Email | auction
An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?
- A. In the Pixel URL field of the Campaign configuration
- B. In the Target Selection area of the Create New Schedule prompt
- C. In the Audience Delivery Criteria area in the Create New Target prompt
- D. In the HTML text area in the Create New Tag prompt
Which option will help your client identify which categories get the most data?
- A. Enable taxonomy permissioning.
- B. Generate the Site Hits Report.
- C. Review the cookie inventory.
- D. Remove or hide unused categories.
- E. Request an Inventory Report from their account manager.
What is the meaning of an Index of 17 in the Oracle DMP?
- A. The user is 1/17 as likely to be in the category than the average user in the selected universe.
- B. The user is 17 percent more likely to be in the category than the average user in the selected universe.
- C. The user is 17 percent as likely to be in the category than the average user in the selected universe.
- D. The user is 17 times more likely to be in the category than the average user in the selected universe.
Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?
- A. The data provider is not already a linked partner.
- B. The requested data is too high volume.
- C. Multiple email addresses are not separated by commas.
- D. The data provider has blocked the account.
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