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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Provider Inventory report
B) Provider Exchange report
C) Schedule Hits report
D) Provider Category report
E) Site Hits report

2. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 1/17 as likely to be in the category than the average user in the selected universe.
B) The user is 17 percent more likely to be in the category than the average user in the selected universe.
C) The user is 17 percent as likely to be in the category than the average user in the selected universe.
D) The user is 17 times more likely to be in the category than the average user in the selected universe.

3. Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

A) Key-value string pair with an is or contains operator
B) Key-number range
C) Key-number (integer or float)
D) Key-date pair (exact or relative date)

4. Which of these is a common use case for the Recency setting?

A) To hide older audiences and users that are no longer as valuable for targeting
B) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
C) To extend data delivery beyond the default period for the audience
D) To prioritize delivery of the most recent users in an audience

5. Which scenario requires taxonomy updates?

A) Some categories have zero inventory.
B) Some categories have more than 100,000 inventory.
C) All categories have inventory of more than 10,000 users.
D) No categories have inventory of more than 10,000 users.

Solutions: