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IBM P8010-096 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Campaign Flowchart Design, Processes and Execution26%- Standard Flowchart Process Nodes Configuration
  • 1. Select, Merge, Extract and Snapshot Process Setup
    • 2. Mail List, Call List and Output File Generation
      - Batch Scheduling, Triggering and Execution Controls
      • 1. Recurring Schedules and Event-Driven Flowchart Runs
        • 2. Execution Logging, Failure Retries and Error Handling
          Topic 2: Security, Access Control and Basic Troubleshooting8%- User Roles, Folder Permissions and LDAP Authentication
          • 1. Flowchart and Table Object Access Restrictions
            • 2. Runtime Performance Bottleneck Diagnosis
              Topic 3: Unica Enterprise Campaign Core Architecture & Deployment24%- Installation, Upgrade and Environment Migration
              • 1. Patch Application and Version Compatibility Rules
                • 2. Pre-install Hardware and OS Prerequisite Checks
                  - Server Components and Multi-Tier Infrastructure
                  • 1. Database Schema and ODBC Data Source Configuration
                    • 2. Campaign Server, Listener and Runtime Agent Roles
                      Topic 4: Offer Management, Personalization and Delivery Channels14%- Multi-Channel Output Integration
                      • 1. Email, SMS and Direct Mail Channel Connectors
                        • 2. Real-Time Integration with Unica Interact
                          - Offer Catalog Creation and Attribute Personalization
                          • 1. Offer Eligibility Rules and Volume Cap Limits
                            • 2. Static and Dynamic Offer Template Authoring
                              Topic 5: Unica Campaign Data Model, Tables and Audience Segmentation28%- Segment Creation, Select Statements and Filter Logic
                              • 1. Sampling, Exclusion and Duplicate Suppression Rules
                                • 2. Raw SQL and Campaign Macro Segmentation Queries
                                  - Base Tables, User Tables and Derived Table Design
                                  • 1. Customer Contact History and Response Tracking Tables
                                    • 2. Lookup Tables and Reference Data Integration

                                      IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

                                      1. For Unica Campaign, what prefix is used for system tables?

                                      A) SYS_
                                      B) UA_
                                      C) DBO_
                                      D) UARC_


                                      2. When should a user regenerate a strategic segment in Unica Campaign?

                                      A) Whenever a new campaign is created.
                                      B) Never
                                      C) Daily
                                      D) When datasource contents have changed.


                                      3. What sampling method should a customer use in a Unica Campaign flowchart sample process that allows them to segregate the top 200 customers based on account balance?

                                      A) Sample by percentage
                                      B) Sequential Portions
                                      C) Consecutive Portions
                                      D) Seed Lists


                                      4. In a Unica Campaign linked project, what does navigating to the Segments-Offer tab allow you to do?

                                      A) Create a flowchart.
                                      B) Create a segment for a flowchart.
                                      C) Create an offer.
                                      D) Create a Campaign.


                                      5. What process type is used to select, merge, segment, extract, and sample customers to target in a Unica Campaign?

                                      A) Data Manipulation
                                      B) Analysis
                                      C) Optimization
                                      D) Execution


                                      Solutions:

                                      Question # 1
                                      Answer: B
                                      Question # 2
                                      Answer: D
                                      Question # 3
                                      Answer: B
                                      Question # 4
                                      Answer: A
                                      Question # 5
                                      Answer: A

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