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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Supply chain visibility _____________________________

A) applies marketing techniques to supply chain management
B) automatically handles all exceptions
C) is focused primarily on business dashboards
D) coalesces a myriad of information to automate response and highlight exceptions

2. Which of the following increases the complexity of trying to provide a seamless customer experience?

A) Many customers use a variety of touch points in the purchasing process.
B) All of the above.
C) Many business functions required for effective commerce are executed outside the enterprise.
D) A large and increasing number of customer segments with varying expectations.

3. In order to effectively implement ___________ you must be able to aggregate line items from individual orders to send to suppliers and then separate them out again for customer fulfillment.

A) supply chain visibility
B) store operations
C) social marketing
D) cross-channel order management

4. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Web browser, mobile applications, social platform, data mining.
B) Unica, Coremetrics, SPSS, Cognos.
C) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
D) eCommerce, POS, kiosk, call center.

5. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The reduced impact of mass marketing.
B) The interconnected supplier network.
C) The need to drive optimization in the selling process.
D) The empowered customer.

Solutions: