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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. The 'Sell' customer interaction platform provides capabilities for all but which of the following?

A) Complex B2B sales processes.
B) Customer data mining.
C) Extended brand experience.
D) Cross-channel commerce.

2. What is one key benefit of the collaboration network?

A) Understanding customer preferences.
B) Best-of breed product design.
C) Rapid partner on-boarding.
D) Reduced employee turn-over.

3. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Awareness
B) Integrated Operations
C) Decisioning
D) Execution

4. What provides the capability to rapidly deliver new web concepts or delineated brand sites via asset sharing on a common platform?

A) Partnership with affiliates
B) Personalization
C) Extended sites
D) Social integration

5. Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?

A) WebSphere Commerce
B) Unica
C) Sterling Commerce
D) Coremetrics

Solutions: