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Facebook Certified media buying professional Sample Questions:

1. You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.

A) Yes, but only if they are also employees of the Business Manager Account.
B) No, since they are employees and not administrators at the Business Manager Account.
C) Yes. Once you give administrators access to the Fan Page, they also become owners of the account.

2. What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

A) Audience
B) Dynamic Creative
C) Image
D) Offer
E) Ad Type
F) Placement

3. You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app.
Here is a list of events you need to register:
1. When users open the mobile app.
2. When users add a credit card.
3. When users send to print their images.
4. When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns?
Choose only ONE best answer.

A) App Launched, Added Payment Info, Purchased, Completed Tutorial
B) Added To Cart, Purchased, Completed Tutorial, Added To Wishlist
C) App Launched, Initiated Checkout, Purchased, Spend Credits
D) Achieved Level, Purchased, Completed Registration, Viewed Content
E) Purchased, Initiated Checkout, Completed Registration, Rated

4. A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They've build a core audience with the following characteristics:
- Female
- Age range 25-45
- Geographic area United States and Canada
- Interest in fashion and high heels
- Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.

A) Take out the "red color" interest
B) Increase age range to 20-60
C) Include interest in shoe sizes 32-28
D) Include Mexico in countries being targeted
E) Take out "Canada" from geographic targetting

5. What are some advantages for Facebook Pixel?
(Select all that apply)
Choose ALL answers that apply.

A) Build Core Audiences based on website visitors.
B) Show to the right people, at the right moment, on the right devices.
C) Track cross-device conversions.
D) Evaluate your ROAS.
E) Unlock additional advertising tools within Facebook.
F) Build audiences based on users who have installed your app.

Solutions: