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Facebook Certified media buying professional Sample Questions:

1. You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.

A) People who have viewed a view post on your Fan Page.
B) You should research people connected to your Fan Page.
C) You should upload a customer database and analyze their behaviors.
D) You should research all users on Facebook with certain characteristics that match your target market.

2. What strategies should you follow to accomplish your customer's goals?
Choose only ONE best answer.

A) Use offline events from the website, and cross-reference data to measure Facebook's impact.
B) Use website conversion tracking to see how many people purchases at the store.
C) Use offline events to understand purchases at the retail stores and orders made from the phone.
D) Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.

3. You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.

A) You should not have any issues with naming the fan page FL@VOR.
B) FL@VOR can't be used, you should use FLAVOR.
C) FL@VOR can't be used, you should use flavor.
D) You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn't reject it.
E) FL@VOR can't be used, you should use fl@vor.

4. What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.

A) Reports
B) Ad Sets
C) Breakdown
D) Date Range
E) Search
F) Placement

5. Which of the following is not a direct response type of ad?
Choose only ONE best answer.

A) Video Views
B) Website Conversions
C) Website Clicks
D) Guaranteed Impressions
E) Mobile App Engagement

Solutions: