[Sep-2021] Pass Pegasystems PEGAPCDC85V1 Exam in First Attempt Guaranteed!
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NEW QUESTION 22
U+ Bank, a retail bank, wants to include offer related images in the emails that they send to their qualified customers. As a decisioning consultant, what best practice must you follow to include images in the emails?
- A. Embed images in the email directly
- B. Host images on an external server
- C. Provide links to images in the email
- D. Attach images to the email
Answer: C
NEW QUESTION 23
To calculate the total number of customer responses of four actions in a group, you must use________________.
- A. one Set Property component
- B. four Set Property components
- C. one Group By component
- D. four Group By components
Answer: A
NEW QUESTION 24
MyCo, a telecom company, wants to send promotional emails to give away phone accessories. The accessories can only be given away in batches of 50. When the stock in a batch is completed, a new batch can be promoted again.
You have decided to use volume constraint to limit the number of actions in a batch. To meet the business requirement, what Reset Interval setting do you select?
- A. Reset Interval does not matter for this scenario
- B. Manual
- C. Daily
- D. When accessed
Answer: C
NEW QUESTION 25
Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach.
The company is introducing a new data plan.
To offer the new data plan, what must the mobile company focus on when implementing the Next-Best-Action paradigm?
- A. Customer relevancy and business profitability
- B. Maximize customer churn for low-value customers
- C. Offer the new retention plan for all customers in a certain region
- D. Meet the quarterly targets regardless of customer needs
Answer: A
NEW QUESTION 26
You are a strategy designer on a next-best-action project and are responsible for designing and implementing decision strategies.
Select each component on the left and drag it to the correct requirement on the right.
Answer:
Explanation:
Explanation
Compute SUM of PROFIT = Group BY
Determine target budget to retain a customer = Set Property
Determine customer credit score = Scorecard
Divide customers into risk segment = Decision Table
NEW QUESTION 27
MyCo, a mobile company, uses Pega Customer Decision Hubtm to display offers to customers on its website.
The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what do you configure to select the best offer from both groups based on customer behavior?
- A. Enable an action value in the prioritization formula.
- B. Ensure that the propensity is enabled in Arbitration tab.
- C. Create an adaptive model rule at the Issue-level.
- D. Create a prioritization decision strategy at the Group-level.
Answer: A
NEW QUESTION 28
U+ Bank, a retail bank, presents offers on its website by using Pega Customer Decision Hubtm. The bank wants to leverage Customer Decision Hub capabilities to present relevant offers to qualified customers. As a decisioning consultant, you are responsible for configuring the business requirements with the Next-Best-Action Designer, which involves several tasks. To accomplish these tasks, you might have to use auto-generated decision strategies, create new decision strategies, or edit existing strategies.
In the Answer Area, select the correct execution for each Task.
Answer:
Explanation:
NEW QUESTION 29
U+ Bank, a retail bank, presents various credit card offers to its customers on its website. The bank uses artificial intelligence (AI) to prioritize the offers based on customer behavior. Since introducing the Gold credit card offer, the offer click through rate propensity has increased to 0.83.
What does the increase in the propensity value most likely indicate?
- A. Similar customers have rejected the offer.
- B. Similar customers have purchased other offers.
- C. Similar customers have shown interest in the offer.
- D. Similar customers have ignored the offer.
Answer: B
NEW QUESTION 30
What is the name of the property that is automatically recomputed for each decision component?
- A. Order
- B. Rank
- C. Propensity
- D. Priority
Answer: B
NEW QUESTION 31
U+ Bank uses Pega Customer Decision Hubtm to display an offer to its customers on the U+ Bank website.
The bank wants to ensure that Silver credit cards are not offered to customers under 27 years of age. They also want to ensure that Platinum cards are offered only to customers who had a positive balance in the last year.
What do you configure in the Next-Best-Action Designer to achieve this outcome?
- A. Arbitration rules
- B. Contact policy rules
- C. Customer segments
- D. Engagement policies
Answer: C
NEW QUESTION 32
U+ Bank recently introduced a new credit card offer, Platinum Plus, for its premium customers. As the bank has some financial targets to meet, the business has decided to boost the Platinum plus card.
As a decisioning consultant, how can you ensure that the Platinum Plus offer is prioritized over other offers?
- A. Increase the business weight of the Platinum Plus card.
- B. Increase the starting propensity of the Platinum Plus card.
- C. Increase the action value of the Platinum Plus card.
- D. Increase the context weight of the Platinum Plus card.
Answer: D
NEW QUESTION 33
U+ Bank has decided to use the Pega Customer Decision Hubtm to recommend more relevant banner ads to its customers when they visit the personal portal.
Select each placement type on the left and drag it to the correct requirement on the right.
Answer:
Explanation:
NEW QUESTION 34
You are a decisioning consultant responsible for configuring offer prioritization for home loan offers based on the business requirements.
Select each prioritization factor on the left and drag it to the correct condition on the right.
Answer:
Explanation:
NEW QUESTION 35
U+ Bank uses a scorecard rule in a decision strategy to compute the mortgage limit for a customer. U+ Bank updated their scorecard to include a new property in the calculation: customer income.
What changes do you need to make in the decision strategy for the updated scorecard to take effect?
- A. The score calculation is independent of the strategy and no change is required.
- B. A new proposition filter needs to be configured in the strategy to filter on customer income.
- C. Add a new Group By component for the mortgage limit calculation.
- D. Remap the scorecard property in the decision strategy for the change to take effect.
Answer: B
NEW QUESTION 36
U+ Bank, a retail bank, wants to show home loan offers to customers who log in to their website. U+ Bank decides to use the Pega Customer Decision Hubtm.
What information does the U+ Bank website receive in response to the real-time container request by Customer Decision Hub?
- A. Only the image location and its placement type
- B. Only relevant action details and its treatment details
- C. Only the action name and description
- D. Only the image location
Answer: B
NEW QUESTION 37
U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision Hubtm.
Which property allows you to use the risk segment computed by the decision table in the decision strategy?
- A. pxResu/t
- B. pxSegment
- C. pxOutcome
- D. pxRiskSegment
Answer: C
NEW QUESTION 38
U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision Hubtm.
Using the decision table, which label is returned for a customer with a credit score of 240 and an average balance 35000?
- A. Good
- B. Very Poor
- C. Poor
- D. Fair
Answer: B
NEW QUESTION 39
Myco, a telecom company, has recently implemented Pega Customer Decision Hubtm. Now, the company wants to move away from traditional marketing and leverage the always-on outbound capabilities.
What artifact do you configure to translate the traditional segments used to identify the target audience?
- A. Segmentation
- B. Contact policies
- C. Engagement policies and Arbitration
- D. Audience
Answer: C
NEW QUESTION 40
U+ Bank, a retail bank, uses Pega Customer Decision Hubtm for their one-to-one customer engagement. The bank now wants to change its offer prioritization to consider both business objectives and customer needs.
Which two factors do you configure in the Next-Best-Action Designer to implement this change? (Choose Two)
- A. Business levers
- B. Context weighting
- C. Engagement policies
- D. Contact policies
Answer: A,C
NEW QUESTION 41
U+ Bank, a retail bank, has introduced a credit cards group with Gold card and Platinum card offers. The bank wants to present these two offers based on the following criteria:
1. For both cards, customers must be above the age of 18
2. Offer both cards only if the customer does not explicitly opt-out of any direct marketing for credit cards
3. Platinum card is suitable for customers with the Credit Score > 500
As a decisioning consultant, how do you implement this requirement? In the Answer Area, select the correct engagement policy for each criterion.
Answer:
Explanation:
NEW QUESTION 42
U+ Bank uses a Next-Best-Action decision strategy to automatically approve credit card limit changes requested by customers. A scorecard model determines the customer credit score. The automatic approval of credit card limits are processed based on the following criteria set by the bank:
The bank wants to change the threshold value for the USD 2000 credit limit from "<175" to "<200".
As a Strategy Designer, how do you implement this change?
- A. Change in the strategy the condition from ".pxSegment <=175" to ".pxSegment <=200"
- B. Change the cutoff value in the results tab of the scorecard model
- C. Change the cutoff value in the results tab of the scorecard decision component
- D. Map the score value in the decision strategy to "<=200".
Answer: B
NEW QUESTION 43
An outbound run identifies 150 Standard card offers, 75 on email, and 75 on the SMS channel.
If the following volume constraint is applied, how many actions are delivered by the outbound run?
- A. 75 emails 25 SMSes
- B. 0
- C. 75 SMSes and 25 emails
- D. 1
Answer: C
NEW QUESTION 44
U+ Bank's marketing department currently promotes various credit card offers by sending emails to qualified customers. The bank wants to limit the number of offers that customers can receive over a given period of time.
In the Answer Area, select the correct artifact you use to implement each requirement.
Answer:
Explanation:
NEW QUESTION 45
When a customer is offered an action that they already accepted, this is because_________.
- A. the customer intent was captured incorrectly
- B. the strategy is not customized to exclude previously accepted offers
- C. there are no suppression rules defined
- D. the actions are filtered based on eligibility
Answer: A
NEW QUESTION 46
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