Updated: Jul 25, 2026
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| Certification Vendor: | |
| Exam Name: | Google Ads Certification - Multiple Exams (Search, Display, Video, Measurement, etc.) |
| Exam Number: | Google Ads Certification |
| Related Certifications: | Google Ads Search Certification Google Ads Display Certification Google Ads Video Certification Google Ads Measurement Certification Google Ads Search Ads 360 Certification |
| Certificate Validity Period: | 12 months |
| Exam Duration: | 90-120 |
| Available Languages: | English, Multiple languages |
| Exam Price: | Free |
| Real Exam Qty: | 50-100 |
| Exam Format: | Multiple choice, True/False |
| Passing Score: | 80% |
| Sample Questions: | Google adwords-reporting Sample Questions |
| Exam Way: | Online (via Google Skillshop) |
| Pre Condition: | Google account required, no prerequisites |
| Official Syllabus URL: | https://skillshop.withgoogle.com/ |
| Section | Weight | Objectives |
|---|---|---|
| Optimization | 15-20% | - A/B Testing - Bid Strategy Adjustments - Budget Optimization - Performance Diagnosis |
| Measurement and Reporting | 20-30% | - Data Interpretation - Conversion Tracking - Google Analytics Integration - Reporting Tools - Campaign Performance Analysis |
| Display Advertising | 15-25% | - Bidding Strategies - Display Network Strategy - Audience Targeting - Ad Formats |
| Video Advertising | 15-20% | - YouTube Strategy - Video Ad Formats - Bidding and Targeting |
| Search Advertising | 20-30% | - Ad Creation - Bidding and Budgeting - Performance Optimization - Keyword Matching |
1. You are a Google AdWords consultant for a new client that's having some trouble understanding how Google AdWords works. The client is confused on bidding and budgeting. What is the difference between a bid and budget?
A) A daily budget determines ad position on the page. Bids determine how often the client's ads can be shown.
B) A daily budget determines the maximum amount a client will pay for people to click their ad. A bid determines ad position on the page.
C) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines ad position on the page.
D) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines how much the client will pay for impressions.
2. John creates a report every week for his client. He customizes the report and would like to save the options from week-to-week. Which of the following steps is the correct method to creating a report template that John can use again?
A) Reporting tab, Create New Report, Customize the report, and then Name Your Report
B) Reporting tab, Create New Report Template, Customize the report, and then Save Report Template
C) Reporting tab, Create New Report, Customize the report, and then Save Report
D) Reporting tab, Create New Report, Customize the report, and then Save as Template
3. You are using the Website Optimizer to test different versions of your landing page. One of your primary goals is to determine which content draws visitors deeper into your website from your landing page. You want to determine if people are just looking at your landing page and leaving, or are they looking at content beyond the landing page. What type of a goal is this for Website Optimizer?
A) Content-driven
B) Tracking multiple types of conversions
C) Tracking all movement past the landing page
D) Time on page
4. When you create a custom report in Google Analytics there are two criterion that you may use. What are they?
A) Dimensions and Metrics
B) Metrics and Facets
C) Views and Reports
D) Views and Visitors
5. You are a Google AdWords consultant for a client who sells sunglasses online. You've configured conversion tracking for your client and are explaining the concept of conversions to your client. There are two types of conversions that you need to explain to your client. What are the two types of conversions that Google AdWords offers?
A) Cost-per-conversion and click-per-conversion
B) Lead conversions and Sale conversions
C) One-per-click conversions and many-per-click conversions
D) 30-day conversions and Post-30-day conversions
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: C |
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