Learn with IBM : P2080-096 training material for 100% pass
Updated: Sep 18, 2026
No. of Questions: 91 Questions & Answers with Testing Engine
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IBM P2080-096 Exam Overview:
| Certification Vendor: | IBM |
|---|---|
| Exam Name: | IBM Unica Enterprise Campaign Technical Mastery Test V1 |
| Exam Number: | 000-M96 |
| Exam Format: | Multiple Choice |
| Exam Duration: | 90 minutes |
| Real Exam Qty: | 91 |
| Available Languages: | English |
| Certificate Validity Period: | 2 years |
| Related Certifications: | IBM Unica Enterprise Campaign Technical Mastery (P8010-096) |
| Passing Score: | 70% |
| Exam Price: | USD 200 |
| Recommended Training: | IBM Unica Campaign Official Training IBM Skills Gateway |
| Exam Registration: | Pearson VUE IBM Testing IBM Certification Portal |
| Sample Questions: | IBM P2080-096 Sample Questions |
| Exam Way: | Retired exam; previously available via Pearson VUE test centers and online proctored |
| Pre Condition: | No mandatory prerequisites; recommended basic knowledge of IBM Unica Marketing solutions |
| Official Syllabus URL: | https://www.ibm.com/certify |
IBM P2080-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration, Security and Troubleshooting | 10% | - User roles and permissions - System maintenance and tuning - Log files and error handling - Configuration utilities (configTool, unica_actrg) |
| Topic 2: Unica Campaign Architecture and Configuration | 30% | - System architecture overview - Server and web application setup - Marketing Platform integration - Database configuration and connections |
| Topic 3: Data Management and Audience Configuration | 20% | - Duplicate suppression and householding - Data source mapping and integration - Contact and response history tracking - Audience levels and audience tables |
| Topic 4: Offers, Campaign Execution and Scheduling | 15% | - Offer creation and management - Campaign scheduling and execution - Batch and real-time processing - Performance monitoring and reporting |
| Topic 5: Flowchart Design and Process Logic | 25% | - Target Cell Spreadsheet usage - Snapshot, Mail List, and Call List processes - Building and editing flowcharts - Select, Merge, Segment, and Audience processes |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
In Unica Campaign, a retail company wants to create an offer that provides discounts for each department with its retail stores. The retailer wants to create a single offer that always contains the same discounts. What type of offer list does the retailer need to create?
- A. static offer
- B. parameterized offer
- C. base offer
- D. smart offer
Correct Answer: A 🗳️
In Unica Campaign, what option allows a customer to create a segment from the Segment process, where the same audience key can only appear once in any given segment?
- A. Mutually Exclusive Segments
- B. Segment by query
- C. Sample by percentage
- D. Sample by number
Correct Answer: A 🗳️
In Unica Marketing Operations, what happens if a person who is assigned to the required approver role does not respond to an Approval request even though all other assigned Approvers have responded?
- A. The person sending out the Approval request needs to override the need for an Approver's response.
- B. The Approval is not completed until all required Approvers respond.
- C. The required Approver can override the need to send an approval for a specific request.
- D. The Approval can be completed without the required Approver's response if the person sending out the approval request decides the approvalis not needed.
Correct Answer: B 🗳️
In Unica Campaign, who is usually given responsibility for creating offer templates available to a specific user?
- A. Flowchart designer
- B. User who creates the offer
- C. System or offer administrator
- D. Campaign manager
Correct Answer: C 🗳️
What is a key tool to use when creating the database and schema for the Unica Campaign system tables?
- A. Database native data loaders
- B. unica_actrg
- C. Unica Campaigndatabase information checklist
- D. unica_svradmin
Correct Answer: C 🗳️
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