Learn with IBM : M2090-618 training material for 100% pass

Updated: Sep 12, 2026

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IBM M2090-618 Exam Overview:

Certification Vendor:IBM
Exam Name:IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 (M2020-618)
Exam Number:M2020-618
Certificate Validity Period:Not explicitly defined (typically 12-24 months or subject to IBM program updates)
Exam Format:Multiple choice, Online proctored or web-based assessment
Exam Duration:30-60
Real Exam Qty:15-30
Related Certifications:IBM Business Analytics Sales Mastery
IBM Cognos Analytics Sales Certification
Passing Score:70-80%
Available Languages:English
Exam Price:USD 0
Recommended Training:IBM Cognos Analytics Overview Training
IBM Sales Mastery Learning Path
Exam Registration:IBM PartnerWorld
IBM Training and Certification Portal
Sample Questions:IBM M2090-618 Sample Questions
Exam Way:Online assessment via IBM training or partner portal
Pre Condition:No formal prerequisites; intended for IBM sales and partner enablement audiences
Official Syllabus URL:https://www.ibm.com/training/

IBM M2090-618 Exam Syllabus Topics:

SectionObjectives
Topic 1: IBM Business Analytics Portfolio Overview- Core analytics offerings and capabilities
  • 1. IBM Cognos Analytics positioning
    • 2. Data analytics and reporting fundamentals
      Topic 2: Sales Process and Enablement- Sales methodology
      • 1. Discovery and qualification
        • 2. Solution positioning and closing
          Topic 3: Midmarket Value Proposition- Customer segments and use cases
          • 1. Midmarket business needs and challenges
            • 2. Value-based selling approach
              Topic 4: Solution Positioning and Differentiation- Competitive differentiation
              • 1. Use case mapping to products
                • 2. IBM analytics advantages

                  IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

                  Question #1

                  How many IBM sales stages are there?

                  • A. There are 6 (six) stages but in GPP they are considered to be 3 (three) stages
                  • B. There are 11 (eleven) stages but in GPP they are considered to be 5 (five) stages
                  • C. There are 9 (nine) stages but in GPP they are considered to be 4 (four) stages
                  • D. There are 11 (eleven) stages but in GPP they are considered to be 6 (six) stages
                  Reveal Solution  Discussion  0

                  Correct Answer: D  🗳️

                  Explanation: Only visible for Exam4Labs members. You can sign-up / login (it's free).

                  Question #2

                  What are the 4 (four) trends shaping the way we live, work and interact?

                  • A. Mobile, Social. Data. Storage
                  • B. Data. Security. Cloud. Social
                  • C. Cloud. Mobile, Security, Data
                  • D. Social, Mobile, Data, Cloud
                  Reveal Solution  Discussion  0

                  Correct Answer: D  🗳️

                  Explanation: Only visible for Exam4Labs members. You can sign-up / login (it's free).

                  Question #3

                  An existing IBM Midmarket customer wants to create reports consisting of existing data along with supporting text that adds context to the data. What capability would help them?

                  • A. IBM SPSS Modeler Premium
                  • B. IBM Cognos Controller Express
                  • C. IBM Cognos Express
                  • D. IBM Cognos Disclosure Management Express
                  Reveal Solution  Discussion  0

                  Correct Answer: A  🗳️

                  Question #4

                  How would you overcome the objection "IBM is too expensive"?

                  • A. Compare total cost of ownership (entitlements, IT installation, configuration and programming)
                  • B. Stress the "Easy to Buy" message; the products are packaged and priced right. Start small, start anywhere, deliver immediate value, and grow. Investigate the availability of compelling IBM Global Financing offerings
                  • C. Start small, show immediate value then grow. Use trial to demonstrate ease and value. Demonstrate how they can leverage Excel skills
                  • D. Limited IT skills are required for Express to be installed and maintained; no coding required. Partners can help with building trusted data and initial applications and the system can be owned and operated by a technical business user. Offer the Partner demos or a Partner led try and buy.
                  Reveal Solution  Discussion  0

                  Correct Answer: B  🗳️

                  Question #5

                  An existing IBM Midmarket customer has multiple subsidiaries and wants to create a single financial statement. Which IBM product would you recommend?

                  • A. IBM Cognos Controller Express
                  • B. IBM Cognos Express
                  • C. IBM Cognos Disclosure Management Express
                  • D. IBM SPSS Statistics
                  Reveal Solution  Discussion  0

                  Correct Answer: B  🗳️

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