Learn with Facebook : 410-101 training material for 100% pass
Updated: Jul 03, 2026
No. of Questions: 152 Questions & Answers with Testing Engine
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Facebook Certified media buying professional Sample Questions:
1. What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.
A) With direct marketing, Facebook tries to minimize website conversions.
B) Direct Response is for top of the funnel marketing.
C) With brand marketing, Facebook tries to maximize conversions.
D) With brand marketing, Facebook tries to maximize impressions, reach and frequency.
E) Brand marketing is for top of the funnel marketing.
F) With direct marketing, Facebook tries to maximize mobile app installs.
2. A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.
A) A core audience + a website audience
B) A core audience + an engagement audience
C) A lookalike audience + an engagment audience
D) A core audience + a lookalike audience.
E) A lookalike audience + a website audience
3. You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:
Targeting: Core Audiences
Ad Units: Link ads in News Feeds
Bid Types: CPM
Measurement: Conversion pixel
How do you fix the campaign?
Select all that apply.
Choose ALL answers that apply.
A) Use Facebook SDK to measure conversions.
B) Add conversion lift tests to measure campaign results.
C) Change audiences to custom audiences.
D) Change the bidding type to CPA instead of CPM.
E) Use more core audiences to increase results.
4. You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.
A) You should bid for clicks and measure impressions.
B) You should bid for conversions and measure impressions.
C) You should bid for impressions and measure impressions.
D) You should bid for CPM and measure conversions.
E) You should bid for installs and measure impressions.
5. What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.
A) People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
B) People who have clicked any links on a Canva in the past 180 days.
C) People who have opened your mobile app in the last 92 days.
D) People who have visited your website in the last 365 days.
E) People who have opened a Lead form but have not submitted data in the past 180 days.
F) Your customer database from the last 5 years.
Solutions:
| Question # 1 Answer: E | Question # 2 Answer: B | Question # 3 Answer: A,C,D | Question # 4 Answer: C | Question # 5 Answer: A,B,C,F |
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