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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What would an Administrator set up to have a document automatically download after a successful form completion?

A) Include a link to the content in the Thank You Content of the form.
B) Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
C) Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
D) Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."

2. LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

A) Create a new Salesforce Connector for the Production org
B) Rename the Salesforce connector for the Sandbox org
C) Delete all data from the Sandbox org
D) Unverified and delete the Salesforce connector for the Sandbox org
E) Install the Marketing Cloud Account Engagement AppExchange package for Production Environments

3. The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

A) Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
B) Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
C) Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
D) Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.

4. When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

A) Campaign or Opportunity record added as a Related Object to the Salesforce custom object
B) Customized 'Display in Table' values when configuring fields
C) Salesforce Connector User has 'Read' permission to the custom object
D) Lead, Contact or Account record added as a Related Object to the Salesforce custom object

5. LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?

A) Dynamic list
B) Segmentation rule
C) Completion action
D) Automation rule

Solutions: