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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Secondary research is defined as research executed and published by a market research firm.

A) False
B) True

2. In the management of product portfolio, it is important to:

A) Focus strongly on products in the introduction and growth stages of the product lige cycle
B) Place significant emphasis on products in the growth and maturity steges of the product life cycle
C) Have a good mix of products across the introduction, growth and maturity stages of the product life cycle
D) Place significant emphasis on the product in the maturity stage of the product life cycle

3. Economic Value Added (EVA) is the before-tax cash flow generated by a business plus the cost of the capital it has deployed to generate that cash flow.

A) False
B) True

4. What types of consumer is most likely to purchase a product in ist introduction stage?

A) Laggards
B) Innovators
C) Early majority
D) Early adopters

5. Which of the following best describes a team?

A) People who enjoy doing the sam things
B) A group of individauls who meet regularly
C) A group of people with a common purpose for which the hold themselves mutually accountable
D) A group of people appointed to complete a specific task

Solutions: