Last Updated: Aug 13, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: AI and Arbitration | 8% | - Decision Prioritization
|
| Topic 2: Next-Best-Action Concepts | 10% | - Customer Engagement Fundamentals
|
| Topic 3: Decision Strategies | 25% | - Strategy Design
|
| Topic 4: Channels | 10% | - Channel Integration
|
| Topic 5: Engagement Policies | 12% | - Policy Configuration
|
| Topic 6: Actions and Treatments | 12% | - Action Management
|
| Topic 7: Business Agility in Customer Engagement | 10% | - Operational Excellence
|
| Topic 8: Contact Policy and Volume Constraints | 13% | - Contact Governance
|
1. MyCo, a telecom company, wants to present their customers on Facebook with customer-centric mobile internet offers.
What action must MyCo take to meet this business requirement?
A) Send an email
B) Create a Facebook post
C) Make a call
D) Place a paid ad
2. Myco, a telecom company, has recently implemented Pega Customer Decision Hub. Now, the company wants to move away from traditional marketing and leverage the always-on outbound capabilities.
What artifact do you configure to translate the traditional segments used to identify the target audience?
A) Audience
B) Contact policies
C) Engagement policies and Arbitration
D) Segmentation
3. U+ Bank has recently introduced a few mortgage offers that are presented to qualified customers on its website. The business now wants to prevent offer overexposure, as overexposure negatively impacts the customer experience.
Select the correct suppression rule for the requirement: If a customer is presented on the website with the same offer five times in the last 14 days, do not show the same offer to that customer for the next 10 days.
A) Suppress an action for 14 days if there are five rejects for web channel in the last 10 days
B) Suppress an action for 10 days if there are five impressions for any channel in the last 14 days
C) Suppress a group of actions for 10 days if there are five impressions for any channel in the last 10 days
D) Suppress an action for 10 days if there are five impressions for web channel in the last 14 days
4. U+ Bank, a retail bank, follows all engagement policy best practices to present credit card offers on their website. The bank has introduced a new credit card offer, the Rewards card. Anna, an existing customer, currently holds a higher value card. Premier Rewards, and does not see the new Rewards card offer.
What condition possibly prevents Anna from seeing the new Rewards card offer?
A) Suppression rules
B) Eligibility
C) Applicability
D) Suitability
5. You are the decisioning consultant on an Al-powered one-to-one customer engagement implementation project. You are asked to design the next-best-action prioritization expression that balances the customer needs with the business objectives.
What factor do you consider in the prioritization expression?
A) Predicted customer behavior
B) Customer contact policy
C) Offer relevancy
D) Offer eligibility
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: D |
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