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Oracle 1Z0-1032-26 Exam Syllabus Topics:

SectionObjectives
Topic 1: Automation and Orchestration- Marketing automation workflows
  • 1. Journey optimization
    • 2. Event-based triggers
      • 3. Program Designer usage
        Topic 2: Campaign Management- Campaign creation and configuration
        • 1. Scheduling and activation
          • 2. Multichannel campaign orchestration
            • 3. Email campaign setup
              Topic 3: Audience Management- Data management and segmentation
              • 1. Profile lists and extensions
                • 2. Segmentation rules and filters
                  • 3. Data imports and integrations
                    Topic 4: Deliverability and Compliance- Email deliverability management
                    • 1. Sender reputation management
                      • 2. Spam compliance and regulations
                        • 3. Unsubscribe and preference handling
                          Topic 5: Responsys Platform Overview- Core Architecture and Components
                          • 1. Responsys account structure
                            • 2. Navigation and setup basics
                              • 3. User roles and permissions
                                Topic 6: Message Design and Content- Email and template design
                                • 1. Template creation and management
                                  • 2. Content testing and validation
                                    • 3. Dynamic content and personalization
                                      Topic 7: Analytics and Reporting- Campaign performance analysis
                                      • 1. A/B testing analysis
                                        • 2. Email engagement metrics
                                          • 3. Reports and dashboards

                                            Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

                                            Question 1

                                            You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
                                            What should you do to see this?

                                            A. Click the Preview button, which has the eye icon on it.
                                            B. Select Workbook > Test.
                                            C. Click the Version Test button.
                                            D. Click the Render button.


                                            Question 2

                                            Your new Responsys customer wants to begin sending email campaigns.
                                            Which three practices should they employee for their IP address warm-up process? (Choose three.)

                                            A. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
                                            B. Send carefully planned content to highly engaged recipients.
                                            C. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
                                            D. Minimize complaints and bounces to establish a good reputation with each ISP.
                                            E. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.


                                            Question 3

                                            You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
                                            Which four steps should you perform to make this possible? (Choose four.)

                                            A. In the SMS campaign message designer, you must enable link tracking for the campaign.
                                            B. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
                                            C. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
                                            D. In the SMS campaign message designer, enable conversion tracking.
                                            E. You must purchase Premium tracking in order to support link tracking in Responsys.


                                            Question 4

                                            A third-party system export of data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
                                            What is your next step?

                                            A. Create an Import Supplemental Table job in Responsys for this file.
                                            B. Discuss with the team that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
                                            C. Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
                                            D. Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.


                                            Question 5

                                            In which two situations should you republish a program after making a change or correction? (Choose two.)

                                            A. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
                                            B. You modify one of the conditions in a filter being used in the program.
                                            C. You move a target timer from its original place before one event to after that event.
                                            D. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.


                                            Solutions:

                                            Question 1
                                            Answer: A
                                            Question 2
                                            Answer: B,C,D
                                            Question 3
                                            Answer: A,B,C,D
                                            Question 4
                                            Answer: B
                                            Question 5
                                            Answer: A,B

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