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Last Updated: Aug 21, 2026
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Oracle 1Z0-340-25 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Lead Scoring and Management | - Describe the Lead Scoring model - Describe Sales Tools and integration with CRM - Configure scoring rules and thresholds |
| Topic 2: Integration | - Describe basic API usage and integration patterns - Describe the AppCloud and connectors |
| Topic 3: Reporting and Analysis | - Describe key reports and dashboards - Use Insight for data analysis and visualization |
| Topic 4: Eloqua Fundamentals | - Describe security and user management - Describe Eloqua's role in CX and the key modules - Explain the contact model and data structure |
| Topic 5: Campaigns | - Configure Campaign workflow and decision logic - Describe Campaign types and Canvas elements - Use Program Canvas and Program Builder |
| Topic 6: Email and Email Deliverability | - Describe email deliverability concepts (SPF, DKIM, DMARC, Sender Reputation) - Create and configure email assets - Configure and review email deliverability tools (Insights, Analyzer) |
| Topic 7: Segments | - Create and configure shared and static segments - Use filters and comparison fields - Evaluate segment performance |
| Topic 8: Forms and Landing Pages | - Create and configure forms and form processing steps - Create and style landing pages - Describe progressive profiling and data lookups |
Oracle Eloqua Marketing 2025 Implementation Professional Sample Questions:
1. Which option is true about Form Submit Steps in an Oracle Eloqua campaign canvas?
A) They trigger actions based on contact form submissions.
B) They require an active integration with a CRM system.
C) They redirect contacts to a landing page.
D) They can only be used in decision steps.
2. Which functionality in Eloqua allows you to enhance data through third-party integrations?
A) Data export options
B) Form submission actions
C) Program Builder
D) Data cleansing tools
3. What is the recommended approach for customizing a security group in Oracle Eloqua?
A) Duplicate an existing security group and adjust the permissions as needed.
B) Contact Oracle Eloqua support for assistance in customizing a security group.
C) Create a new security group from scratch and manually assign all user roles and permissions.
D) Modify the permissions of an existing security group to match the desired access levels.
4. Which of the following is a key configuration requirement of closed-loop reporting in Oracle Eloqua?
A) Enabling tracking scripts on web pages
B) Creating email campaigns with dynamic content
C) Adding HTML forms to landing pages
D) Integrating Eloqua with third-party CRM systems
5. When importing a contact list into Oracle Eloqua, which field is commonly used to uniquely identify each contact?
A) Email Address
B) Company Name
C) Last Name
D) First Name
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: A |
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