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1. Which IBM product provides an easy-to-set-up team-based content-sharing solution that is a quick first step along the road to a Social Business?
A) IBM Lotus Symphony
B) IBM Lotus Quickr
C) IBM Lotus Protector
D) IBM FileNet
2. Which of the following is NOT a part of the change that is happening to an organization's business network?
A) Employees prefer working in cubicles
B) Consumers' opinions and ratings are leading how a product is branded
C) Competitors are using social media, including crowd-sourcing for new ideas
D) Employees are using social media, including at work
3. The IBM set of Social Software products provides solutions that are:
A) open standards based and easily integrated into Microsoft and other vendor software stacks
B) accessible via desktop, mobile and tablet devices
C) All of the above.
D) accessible via cloud or on premises deployments
4. What is the best route for 'gaining social trust'?
A) Identify and develop relationships with tippers in your industry.
B) Strive for the highest number of hits on your Web site.
C) Ask your employees to blog about your company in any of the blogs they participate in.
D) Ask your supplier network to blog about their relationship with you.
5. What affects the value and strategy of Social Business for your customer?
A) The value is determined by how much they buy.
B) Only Internet-based companies get value from Social Business.
C) Depends on their industry, where they are in that industry, what their key differentiators are.
D) The value of Social Business is the same for every customer.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: C |
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