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Google Display Exam Practice Test Sample Questions:

1. Sally has multiple campaigns for her company's products in Google AdWords. She wants to see and edit the details of all the ad groups in her AdWords account. Which one of the following approaches is the best choice for Sally to see and edit details of all the ad groups in her AdWords account?

A) Sally can see all of the Ads from the online campaigns page, but she can only edit the ads one at a time.
B) Sally should use the Ad groups tab from the All online campaigns page of her account.
C) Sally should use the Ad groups tab from the Active Campaigns tab of her account.
D) Sally should use the downloadable AdWords editor for this feature.

2. In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content Network?

A) Cost-per-month bidding
B) Cost-per-thousand bidding
C) Cost-per-click bidding
D) Cost-per-acquisition bidding

3. Your customer wants you to create a Google AdWords report that will show them how many times the ads were shown and the actual cost-per-click rate. What type of report can you create for the client?

A) CTR report
B) Conversion reporting
C) Statistical report
D) Impression report

4. You are helping a client create a YouTube advertisement and you tell them that they should use their TV assets online in YouTube through pre-roll, mid-roll, and post-roll placements. The client does not understand what you mean by TV assets. What is a TV asset?

A) TV commercials
B) Televisions show
C) Digital video that is television and Web-ready
D) TV budget for advertisements

5. Which of the following is one of the reserved media placements available on YouTube?

A) Partner Watch Pages
B) Play rate
C) AdWords Auction
D) Display ad builder

Solutions: