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Last Updated: Aug 21, 2026

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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Event Management and Budgeting15%- Track marketing budgets and expenses
- Set up and manage events/webinars
- Manage media plans and rate cards
Analytics, Reporting and Integration10%- Generate marketing reports and dashboards
- Analyze campaign performance
- Integrate with Dynamics CRM
Configure and Manage Core Dynamics Marketing25%- User roles and security
- Marketing calendar and workspace
- System navigation and settings
Create and Execute Marketing Campaigns25%- Automate workflows and customer journeys
- Design multi-channel campaigns
- Manage email marketing and templates
Manage Marketing Contacts, Leads and Segments25%- Create and manage contacts and leads
- Lead scoring and qualification
- Build static and dynamic segments

Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

1. What happens when you select a rate card in Microsoft Dynamics Marketing and click the Delete button?

A) The rate card is deactivated, but can be reactivated.
B) The rate card is deactivated and cannot be reactivated.
C) The rate card is permanently deleted.
D) The rate card is deleted and can be restored only by a Microsoft Dynamics Marketing Administrator.


2. Which event can you configure to trigger an alert?

A) a deleted note
B) a downloaded file
C) an expired contract
D) an overdue task


3. Your company wants to automatically post information about a new product to the company Facebook account 7.14, and 30 days after launching the related marketing campaign.
What can you use to achieve this goal in Microsoft Dynamics Marketing?

A) post
B) task
C) social media activity
D) Scheduler activity


4. Which two statements about Microsoft Dynamics Marketing queries are correct? Each correct answer presents a complete solution.

A) A query generates a set of contact records and associates them with the query so they are always returned in the query record set.
B) A query generates a set of contact records and adds each contact record to a static marketing list.
C) A query generates a set of contact records that you can send email marketing messages to.
D) A query generates a set of contact records that you can save as a static marketing list.


5. You open an automated marketing campaign that is scheduled to begin immediately, and click the Activate button.
When will the first campaign activity run?

A) as soon as the campaign is approved
B) after the first activity passes validation
C) immediately
D) after all the activities pass validation


Solutions:

Question # 1
Answer: B
Question # 2
Answer: A
Question # 3
Answer: B
Question # 4
Answer: B,D
Question # 5
Answer: D

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