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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A community manager needs to develop a leadership team to manage content for a community in which members share private information.
Historically, two visible members led this community, and community members are resistant to a larger leadership team.
The expanded leadership team must lead with a consistent voice and maintain an inclusive environment.
How can the community manager achieve these requirements?

A) Task specific admin team members to enforce rules, and assign others to maintain an inclusive environment.
B) Create a team page for official communications and encourage the admin team to use their personal profiles.
C) Create an admin team profile for all team members to use when they make an official team action.
D) Highlight the leadership team with photos, announcements and by tagging them regularly.

2. A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?

A) Engagements generated from shares
B) Likes on the video
C) Views on the video
D) Engagements based on new followers

3. An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)

A) Measure the audience of Austrian followers on existing platforms
B) Adapt the local dialect and reuse highly successful content
C) Run targeted ads to lookalike audiences in Austria
D) Ask community members to send profiles in Austria to follow

4. A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

A) Approve the post with a warning to the celebrity
B) Treat the celebrity according to the policy of the group
C) Adjust the rules to allow political content and generate more group engagement
D) Decline the post with feedback to educate the celebrity on the group policy
E) Approve the post and close commenting to prevent political discussion

5. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

A) The picture post is the most successful if reach is more important than engagement
B) The video post should be promoted with ads if the primary goal is engagement
C) The link and video post garnered more awareness than the picture post
D) The link post should be promoted with ads if the primary goal is reach

Solutions: