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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type is the best solution for the marketer to set up?

A) Single Send Journey
B) Multi-Step Journey
C) Transactional Send Journey

2. A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Use Journey Builder to build an audience using Ad Studio.
B) Leverage Social Studio to capture email addresses.
C) Create CloudPages to collect and subscribe users,

3. Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?

A) Email Performance Over Time
B) Account Send Summary
C) Email 5ends by User

4. Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

A) Use Automation Studio to query a population into a data extension.
B) Use a Decision Split activity on the journey canvas.
C) Use Filter Contacts criteria in the journey entry source.

5. Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

A) Auto-Suppression Lists
B) Bounce Mail Management
C) List Detective

Solutions: