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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. How do planograms support stakeholders across the organization?

A) They generate essential data that influences supply chain, shopper experience, and in-store execution.
B) They are used to determine shelf placement in stores.
C) They are used by buying teams to place purchase orders.
D) They are used by shoppers to find products in stores.

2. The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

A) Polynomial Regression
B) Decision Tree Regression
C) Quantile Regression
D) Linear Regression

3. How many units do we need to sell at $16 to Break-Even on Gross Profit?

A) 125
B) 300
C) 100
D) 600

4. What is the primary purpose of sub-segment fair share analysis?

A) To identify the best-selling product in a category.
B) To allocate resources equally across all sub-segments.
C) To compare a sub-segment's market share with its share of a relevant benchmark to assess performance.
D) To determine the profitability of a product or category.

5. What is the primary purpose of a category health assessment in category management?

A) To evaluate the performance, strengths, and weaknesses of a product category relative to market expectations, competitor benchmarks, and internal goals.
B) To determine the pricing strategy for all products in a category.
C) To identify the most popular product in a category based on sales data.
D) To forecast future trends in consumer behavior for a product category.

Solutions: