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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. What type of attribution model gives credit to the first and last touchpoints?

A) First Touch Attribution
B) Linear Attribution
C) Last Touch Attribution
D) Multi-Touch Attribution

2. A client's campaigns are slowing down due to high Smart List activity.
What solution should be implemented?

A) Consolidate all campaigns into one large Smart Campaign
B) Replace Smart Lists with Static Lists
C) Optimize Smart Lists with targeted filters
D) Schedule campaigns during non-peak hours

3. What is the impact of negative scoring in lead scoring models?

A) Automatically removes unqualified leads
B) Prioritizes leads with higher scores
C) Speeds up sales follow-up processes
D) Improves lead qualification accuracy

4. What actions can improve email deliverability? (Choose two)

A) Disabling recipient preferences
B) Regularly cleaning the email list
C) Increasing email frequency
D) Warming up IP addresses

5. The Marketing Operations Manager at Unicorn receives permission to build a custom integration between Unicorn and several consortium banks. The integration will pass customer data between Marketo and the banks via API and will transfer between systems bi-directionally in real time. Unicorn will update banking systems using Marketo Webhooks, and the Marketo API will be used to update data back to Marketo.
What are the two most important security considerations Unicorn should make sure are part of this integration? (Choose two.)

A) Custom Headers are included in Webhooks to authenticate the outbound payload
B) IP restrictions are in place for the Marketo SOAP API to only allow incoming traffic from approved IP sources
C) IP restrictions are in place for the Marketo REST API to only allow incoming traffic from approved IP sources
D) A single API user is created for all integrations that use the Marketo API
E) The Marketo SOAP API is used as often as possible for such an integration

Solutions: