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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. An offer manager has just added a new "25% Off Welcome Discount" offer to the Offer Library. They need this offer to be included in an existing dynamic collection called "Welcome Offers," which is configured to automatically include all offers where the `category` attribute is "Welcome".
What is the next step the manager must take to get the new offer into the collection?

A) Nothing. The offer will be added automatically without any changes.
B) Edit the new offer's properties and set its `category` attribute to "Welcome".
C) Re-publish the collection to force it to refresh its contents.
D) Manually edit the "Welcome Offers" collection and add the new offer.

2. A journey starts with an Event activity.
What is a key piece of information that MUST be configured within this activity to link the incoming event to a customer profile?

A) The journey's start and end dates.
B) The name of the upstream data source.
C) A specific Identity Namespace.
D) The schema that the event payload must adhere to.

3. A campaign manager responsible for a live "Welcome Series" journey discovers a mistake in the configuration. They need to correct it immediately. They create a new version of the journey to make the edits.
After they publish the new, corrected version, what happens to the customer profiles that were already in the middle of the old, incorrect version?

A) All profiles from the old version are immediately moved to the corresponding activity in the new version.
B) The system pauses all profiles in the old version and waits for manual intervention to migrate them.
C) Profiles continue their path in the old version until they exit, and only new profiles will enter the new version.
D) Only profiles that were in a 'Wait' activity in the old version are moved to the new version.

4. A campaign specialist enables test mode for a journey and triggers an event for a test profile. The test profile has the `testProfile` flag set to `false`.
What will happen?

A) The profile will enter the journey, and messages will be sent as normal.
B) The system will automatically set the `testProfile` flag to `true` for this session.
C) The profile will not enter the journey.
D) The profile will enter the journey, but no messages will be sent.

5. A merchandising manager wants to create a group of offers for a "Summer Sale" campaign. The requirement is that any new or existing offer tagged with "summer2025" should automatically be included in this group.
Which type of offer collection should be created to meet this requirement?

A) A Manual Collection
B) A Dynamic Collection
C) A Personalized Collection
D) A Static Collection

Solutions: