Learn with Salesforce : AP-214 training material for 100% pass
Updated: Aug 04, 2026
No. of Questions: 102 Questions & Answers with Testing Engine
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Salesforce AP-214 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional |
| Exam Number: | AP-214 |
| Exam Format: | Multiple Choice, Multiple Select |
| Available Languages: | English |
| Certificate Validity Period: | 2 years |
| Related Certifications: | Marketing Cloud Accredited Professional Marketing Cloud Email Specialist |
| Exam Price: | USD 150 |
| Passing Score: | 67% |
| Exam Duration: | 60 minutes |
| Real Exam Qty: | 40-45 |
| Recommended Training: | Marketing Cloud Product Enablement Resources Marketing Cloud Advanced Cross Channel Accredited Professional Preparation |
| Exam Registration: | Salesforce Trailhead Academy Kryterion Webassessor |
| Sample Questions: | Salesforce AP-214 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Recommended: 6+ months of hands-on experience with Salesforce Marketing Cloud, familiarity with cross-channel marketing concepts |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-mc-advanced-cross-channel-ap---AP-214 |
Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Ad Studio | 12% | - Integration with advertising platforms - Audience targeting and segmentation - Campaign management and optimization |
| Topic 2: Mobile (SMS/Push) | 13% | - Mobile Studio configuration and usage - GroupConnect and WhatsApp integration - MobileConnect features and capabilities - MobilePush tools and functionalities |
| Topic 3: Social Studio | 10% | - Content management and moderation - Social media publishing and engagement - Social analytics and reporting |
| Topic 4: Journey Orchestration | 25% | - Entry sources and audience evaluation - Reporting and performance analysis - Comparison between Datorama and Google Analytics - Activities and decision splits - Journey design and best practices |
| Topic 5: Interaction Studio | 8% | - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules - Real-time interaction management |
| Topic 6: Triggers | 7% | - Event-driven automation - SOAP and REST API triggers - Data extension and trigger management |
| Topic 7: Einstein for Marketing Cloud | 23% | - Einstein Copy Insights - Send Time Optimization - Einstein Engagement Scoring - AI-powered personalization and prediction - Einstein Engagement Frequency |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. How does the Wait by Duration activity in Journey Builder work?
A) It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
B) It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
C) It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
D) It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
2. What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?
A) Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
B) Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.
C) Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
D) Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
3. How can Distributed Marketing messages be configured to use approval workflows?
A) A customer support case needs to be opened to enable the functionality.
B) All DM sends need to enable the''workflow active' settingwithin the message template.
C) Therearecurrently no approval workflows available.
D) It uses the standard Salesforce Approval Process feature to route content through manual approvals.
4. How often are the Einstein Engagement Scoring scores updated for Email?
A) Monthly
B) Daily
C) Weekly
D) Hourly
5. What happens when a paused journey is resumed?
A) Wait durations are extended by the length of time the journey was paused
B) Wait durations start over for each contact
C) Users can choose whether or not to extend Wait durations by the length of time the journey was paused
D) All contacts who were in Wait steps immediately proceed to the next activity
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B,C | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: C |
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