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Adobe AD0-E402 Exam Overview:

Certification Vendor:Adobe
Exam Name:Adobe Target Architect
Exam Number:AD0-E402
Exam Format:Multiple choice, Scenario-based questions
Certificate Validity Period:2 years
Exam Price:USD 180 (approx.)
Related Certifications:Adobe Target Business Practitioner
Adobe Experience Cloud certifications
Available Languages:English
Exam Duration:120 minutes
Recommended Training:Adobe Target Training
Exam Registration:Adobe Certification Portal
Pearson VUE Adobe Exams
Exam Way:Online proctored or authorized testing center (Pearson VUE)
Pre Condition:Recommended experience with Adobe Target implementation and Adobe Experience Cloud ecosystem; no strict mandatory prerequisite exam.
Official Syllabus URL:https://learning.adobe.com/certification.html

Adobe AD0-E402 Exam Syllabus Topics:

SectionObjectives
Personalization and Experience Delivery- Activity types and use cases
  • 1. Experience targeting and personalization rules
    • 2. A/B testing and Multivariate testing
      Adobe Target Architecture & Implementation- Target architecture components
      • 1. mbox configuration and delivery mechanisms
        • 2. at.js implementation and deployment
          Integrations and Data Sources- Adobe ecosystem integrations
          • 1. Adobe Analytics integration
            • 2. Adobe Experience Platform integration concepts
              Audiences and Segmentation- Audience creation and management
              • 1. Rule-based and profile-based segmentation
                • 2. Integration with Adobe Experience Cloud audiences
                  Reporting and Optimization- Performance measurement
                  • 1. Conversion tracking and reporting
                    • 2. Activity performance analysis

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